4-Skin

Don't
be a d*ck.

cover up.

Skincare for guys
who don't do skincare.

Daily Moisturizer + Broad-spectrum SPF 50.
Weightless. Totally invisible. Zero excuses.

Get Covered

Don't be a d*ck.

cover up.

skincare for guys
who don't do skincare.

simple. comfortable. effective. no excuses.

Shop Now

MORNING rub

Dermatologist-created broad-spectrum SPF 50 that doubles as a daily moisturizer. Built from the ground up to eliminate every reason men avoid wearing SPF.

Hybrid mineral formula. Broad Spectrum UVA/UVB protection with a weightless, comfortable feel.

Invisible even in a beard. Non-greasy. Fragrance-free. Sweat and water resistant.

Niacinamide and Hyaluronic Acid for stronger, healthier skin. Yes, the fancy serum ingredients. No, you don't need to tell anyone.

Non-comedogenic. No clogged pores. No breakouts. Protection without the drama.

Most Men Treat Skincare Like Foreplay:
they Skip It and Regret It Later.

Most Men Treat
Skincare Like Foreplay:
They know they should.
they Skip It anyway.
They Regret It Later.

Skipping basic skincare doesn’t make you low maintenance. It just ages you like a convenience store hot dog. And living life sunburn to sunburn isn't manly. It's just self-sabotage with a tan.

where the jokes stop
being funny

5.6M

SKIN CANCER
Diagnoses

86%

UV exposure
related

5.5K

Male deaths
projected '26

Sources: American Cancer Society, Skin Cancer Foundation, Melanoma Research Foundation.

BECAUSE SUNSCREEN SHOULDN'T BE HARDER THAN YOUR HANgOVER.

Look, if you’re into five-step rituals, ice-cold jade rollers or rubbing placenta on your face for the promise of looking one day younger, we salute you. (Yeah, we see you Caldera Labs.)

For everyone else, 4-Skin keeps it simple: daily UV protection that also nourishes your skin. Hydrate and protect in one step, so the only burn you feel is from the group chat.

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FAST PROTECTION. FULL COVERAGE. NO D*CK MOVES.

FAST PROTECTION. FULL COVERAGE.
NO D*CK MOVES.

FAST

Rub it in the morning to

start off your day.

STRONG

Broad-spectrum UV coverage built to handle daily life.

SMOOTH

No grease. No white mess. No excuses.

DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP. DON'T BE A D*CK. COVER UP.